BIBFRAME Instance

Title

The media handbook

Subtitle

complete guide to advertising media selection, planning, research, and buying

Identified by

  • Isbn: 9781032698328 (hardback)
  • Isbn: 9781032671369 (paperback)
  • Lccn: 2024049876
  • Isbn: 9781032697031 (ebook, canceled or invalid )
  • Local: 23925709

Note

Includes bibliographical references and index.

Dimensions

24 cm

Extent

xviii, 219 pages

Publication Statement

New York, NY: Routledge/Taylor & Francis Group, 2025

Responsibility Statement

Helen Katz

Media

Issuance

Carrier

Edition statement

  • Ninth edition
  • First edition
  • Eight edition

Admin Metadata

  • Date: 2026-09-12T02:49:16.990852+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 23925709

Admin Metadata

  • Date: 2026-09-12
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

Alternative Formats

Blue Core Actions