BIBFRAME Work

Title

Marketing Horizons: A 1980's Perspective

Type

  • Text
  • Monograph

Contribution

Bellur, Venkatakrishna V. (editor)

Subject

Language

Classification

Content

Summary

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective. .

Table of Contents

Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.

Authorized Access Point

Marketing Horizons: A 1980's Perspective

Admin Metadata

  • Date: 2026-09-11T20:14:59.847214+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 21664825

Admin Metadata

  • Date: 2026-09-11
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

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