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@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

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        bf:Text,
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    bflc:aap "Anderson, Cordelia, 1974-. Library marketing and communications" ;
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    bf:subject [ a bf:Topic,
                mads:ComplexSubject ;
            rdfs:label "Libraries--Public relations--United States" ;
            bflc:aap-normalized "librariespublicrelationsunitedstates" ;
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            mads:componentList ( <http://id.loc.gov/authorities/subjects/sh85076502> <http://id.loc.gov/authorities/subjects/sh2002006378> <http://id.loc.gov/rwo/agents/n78095330-781> ) ;
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        [ a bf:Topic,
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            rdfs:label "Libraries--United States--Marketing" ;
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    bf:summary [ a bf:Summary ;
            rdfs:label "\"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively\"-- Provided by publisher." ] ;
    bf:supplementaryContent <http://id.loc.gov/vocabulary/msupplcont/bibliography>,
        <http://id.loc.gov/vocabulary/msupplcont/index> ;
    bf:tableOfContents [ a bf:TableOfContents ;
            rdfs:label "Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the whole funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure." ] ;
    bf:title [ a bf:Title ;
            bf:mainTitle "Library marketing and communications" ] .