BIBFRAME Work

Title

Digital marketing

Type

  • Monograph
  • Text

Contribution

Language

Content

Summary

"Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing, however it may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing trends and shows how these may be applied"-- Provided by publisher.

Authorized Access Point

Sachdev, Raj. Digital marketing

Intended audience

Admin Metadata

  • Date: 2026-09-11T20:17:51.228392+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 24020443

Admin Metadata

  • Date: 2026-09-11
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

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