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@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

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    bflc:aap "Mackie, Kate. B2B marketing fundamentals" ;
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    bf:summary [ a bf:Summary ;
            rdfs:label "Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue." ] ;
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    bf:tableOfContents [ a bf:TableOfContents ;
            rdfs:label "Marketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business." ] ;
    bf:title [ a bf:VariantTitle ;
            bf:mainTitle "Business to business marketing fundamentals" ],
        [ a bf:Title ;
            bf:mainTitle "B2B marketing fundamentals" ] .