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    bf:summary [ a bf:Summary ;
            rdfs:label "\"Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines\"-- Provided by publisher." ] ;
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    bf:tableOfContents [ a bf:TableOfContents ;
            rdfs:label "An Introduction to Research in Strategic Communication -- Foundations of Strategic Communication Research -- Ethical Considerations in Research -- Sampling Techniques -- Survey Design and Implementation -- Qualitative Research Methods -- Applications of Qualitative Research -- Quantitative Research Methods -- Statistical Analysis -- Inferential Statistics -- Advanced Data Analysis Techniques -- Experimental Research -- Content Analysis -- Reporting and Presentation Research Findings." ] ;
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            bf:mainTitle "Strategic communication research in the age of AI" ] .