BIBFRAME Work

Title

Consumer engagement in the cultural sector

Type

• Monograph
• Text

Contribution

• Bryła, Paweł (author )
• Kosiada-Sylburska, Magdalena (author )

Subject

• Museums and community (LCSH)
• Museums--Educational aspects (LCSH)
• Museum visitors (LCSH)
• Museum exhibits--Planning (LCSH)
• Museums--Public relations (LCSH)

Language

• English

Classification

• DDC: 069/.0688 (Assigner: dlc)
• LCC: AM124 (Assigner: dlc) (Status: uba)

Content

• text

Supplementary content

• index
• bibliography

Summary

"The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement, and co-creation of products and services, with an emphasis on the specificity of the cultural sector. The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer, and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions"-- Provided by publisher.

Table of Contents

Introduction -- Customer centricity and consumer engagement in the cultural sector -- Co-creation in cultural institutions -- The specificity of the product on the culture market -- The consumer on the culture market -- Managers' perspective of consumer engagement -- Consumers' perspective of designing the cultural offer -- An implementation of the concept of customer orientation : a case study -- A model for customer-oriented product development in the cultural sector -- Conclusion.

Authorized Access Point

Kosiada-Sylburska, Magdalena. Consumer engagement in the cultural sector

Admin Metadata

• Date: 2026-09-12T02:51:58.209058+00:00
• Agent: cbc
• Status: c
• Derived from: 24091645

Admin Metadata

• Date: 2026-09-12
• Cataloger id: Unknown
• Description level: bibframe-2-6-0
• Description language: eng
• Description authentication: pcc