BIBFRAME Work

Title

AI innovation in services marketing

Type

  • Monograph
  • Text

Contribution

Subject

  • Service industries--Technological innovations (LCSH)
  • Artificial intelligence--Industrial applications (LCSH)
  • Service industries--Marketing (LCSH)

Language

Classification

Content

Supplementary content

Summary

"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"-- Provided by publisher.

Authorized Access Point

AI innovation in services marketing

Admin Metadata

  • Date: 2026-09-11T20:23:27.119991+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 23605227

Admin Metadata

  • Date: 2026-09-11
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

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