BIBFRAME Work

Title

Persuasion

Type

  • Monograph
  • Text

Contribution

Subject

Language

Classification

Content

Supplementary content

Summary

"Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question. The book is written for students and teachers of business and marketing but will also guide re-searchers across the social sciences and humanities"-- Provided by publisher.

Authorized Access Point

Dunne, Stephen (Stephen B.), 1982-. Persuasion

Admin Metadata

  • Date: 2026-09-11T20:14:14.597240+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 24124136

Admin Metadata

  • Date: 2026-09-11
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

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