BIBFRAME Work

Title

Library marketing and communications

Type

• Monograph
• Text

Contribution

• Anderson, Cordelia, 1974- (author )

Subject

• Libraries--Public relations--United States (LCSH)
• Libraries--United States--Marketing (LCSH)

Language

• English

Illustrative Content

• illustrations

Classification

• LCC: Z716.3 .A58 2020 (Assigner: dlc) (Status: uba)
• DDC: 021.7 (Assigner: dlc)

Content

• text

Supplementary content

• index
• bibliography

Summary

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher.

Table of Contents

Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the whole funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.

Authorized Access Point

Anderson, Cordelia, 1974-. Library marketing and communications

Geographic Coverage

• United States

Admin Metadata

• Date: 2026-09-11T20:12:30.514806+00:00
• Agent: cbc
• Status: c
• Derived from: 21535084

Admin Metadata

• Date: 2026-09-11
• Cataloger id: Unknown
• Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
• Description language: eng
• Description authentication: pcc