BIBFRAME Work

Title

B2B marketing fundamentals

Other Titles (e.g. Variant)

Business to business marketing fundamentals

Type

  • Monograph
  • Text

Contribution

Subject

Language

Classification

Content

Supplementary content

Summary

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Table of Contents

Marketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business.

Authorized Access Point

Mackie, Kate. B2B marketing fundamentals

Admin Metadata

  • Date: 2026-09-11T20:14:47.775532+00:00
  • Agent: cbc
  • Status: c
  • Derived from: 24088922

Admin Metadata

  • Date: 2026-09-11
  • Cataloger id: Unknown
  • Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
  • Description language: eng
  • Description authentication: pcc

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