BIBFRAME Work

Title

Strategic communication research in the age of AI

Type

• Monograph
• Text

Contribution

• Lim, Young Joon (author )

Subject

• Public relations--Research--Methodology (LCSH)
• Communication--Research--Methodology (LCSH)
• Advertising--Research--Methodology (LCSH)

Language

• English

Illustrative Content

• illustrations

Classification

• DDC: 659.2072 (Assigner: dlc)
• LCC: HD59 (Assigner: dlc) (Status: used by assigner)

Content

• text

Supplementary content

• index
• bibliography

Summary

"Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines"-- Provided by publisher.

Table of Contents

An Introduction to Research in Strategic Communication -- Foundations of Strategic Communication Research -- Ethical Considerations in Research -- Sampling Techniques -- Survey Design and Implementation -- Qualitative Research Methods -- Applications of Qualitative Research -- Quantitative Research Methods -- Statistical Analysis -- Inferential Statistics -- Advanced Data Analysis Techniques -- Experimental Research -- Content Analysis -- Reporting and Presentation Research Findings.

Authorized Access Point

Lim, Young Joon. Strategic communication research in the age of AI

Admin Metadata

• Date: 2026-09-11T20:22:09.150646+00:00
• Agent: cbc
• Status: c
• Derived from: 23773164

Admin Metadata

• Date: 2026-09-11
• Cataloger id: Unknown
• Description level: http://id.loc.gov/ontologies/bibframe-2-6-0/
• Description language: eng
• Description authentication: pcc